About APS

Australia’s leading posing school for bodybuilding competitors.

Founded by Bikini Pro and World Champion Rebecca Cox, APS was born from the need for true posing expertise in Australia. Becc saw too many athletes stepping on stage with cookie-cutter routines and knew there had to be a better way.

At APS, we believe no two athletes are the same — your physique, your personality, and your journey are unique. That’s why your posing should be too. Our mission is to help you move with confidence, express your individuality, and showcase your physique at its absolute best.

Today, APS is made up of a team of professional posing coaches with years of experience across every federation and division. From first-time competitors to seasoned pros, men and women alike, we support athletes in Australia and around the world through in-person and online coaching.

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Our team

At APS, our team is more than coaches — we’re a family passionate about guiding athletes through every stage of their posing journey. With five experienced coaches and a dedicated staff member working behind the scenes, we bring together diverse knowledge, lived experience, and a shared love for bodybuilding. Together, we’ve created a supportive space where athletes can learn, grow, and feel confident every time they step on stage.

A woman with long blonde hair wearing a black T-shirt and black leggings, smiling and leaning slightly forward against a plain white background.

  • Founder & Head Coach

    Founder & Head Coach Becc is the visionary behind Australian Posing School. Becc’s love for bodybuilding began when she first stepped on stage in 2014. With nearly a decade of experience, she has earned multiple golds at the World Cup and Natural Olympia, and most recently, she competed at the Amateur Olympia.

    Throughout her career, Becc has collected numerous gold and silver medals across IFBB, ICN, and INBA/PNBA competitions, establishing herself as a powerhouse in the sport. Becc is a current competitor and is always up-to-date with International Federations posing requirements.

    She is a fully qualified NPC IFBB Pro League Judge and created and judges the ‘Best Bikini Poser Award’ for IFBB Pro League. She prides herself on making sure her clients feel comfortable, have individual and tailored routines and feel fully prepared for when they step on stage. She is your stage mum, waving and smiling like a mad-woman in the audience or from afar!

  • I had a really bad experience in my first competition. No one taught me how to pose for my physique and I felt humiliated. I never want an athlete to feel the same as the way I felt on that day and my mission is to never let an athlete have a bad experience.

  • Women’s figure OR Men’s Bodybuilding (I couldn’t choose!)

    I love the shape of women’s figure & the evolution of their posing but… I do love a Big Male Bodybuilder! Those muscles speak for themselves.

  • Protein: Barramundi
    Carb: Mango
    Fat: Dark roasted peanut butter

  • Follow the plan to the letter—cross every “T” and dot every “i.”

    When you step on stage, ask yourself, ‘If I don’t win, did I do everything I could and give it my absolute best?’ If the answer is yes, you’ll walk away proud, no matter the outcome.

    And that pride? It will radiate through your stage presence on show day!

Two women in workout wear posing against a white background.

  • Posing Coach

    Amy, a versatile and highly experienced posing coach based in Australia, excels as a teacher and choreographer for both male and female competitors. From novices to seasoned professionals, she works across various categories and federations worldwide.

    Additionally, Amy is esteemed as a personal trainer and professional athlete, specialising in online coaching, mentoring, and lecturing within the Bodybuilding and Fitness community. Her dedication has established her as one of the most successful and respected names in the bodybuilding and posing community globally.

    In 2014, Amy made history as the first female to earn a Women’s Physique Pro Card with the IFBB Pro League Australia. This milestone fueled her passion for posing, driving her to continuously perfect the art of stage presentation.

  • 2014 - Earned Pro Status The first ever female to win professional status in the Women’s Physique Division (WPD) for the IFBB Pro League Australia

    1st Place FitX WPD Pro Qualifier (Melbourne, Australia)

    2013 - WPD World Championships (Kiev, Ukraine)

    1st Place Australian Championships WPD (Sydney, Australia)

    1st Place O’Mara Classic Overall Champion WPD (Perth, Australia)

    1st Place O’Mara Classic WPD Open Champion (Perth, Australia)

    FitX Open Figure (Melbourne, Australia)

    2011 - O’Mara State Championships Overall Figure (Perth, Australia)

    1st Place O’Mara State Championships Open Figure (Perth, Australia)

    IFBB Australasian Championships Open Figure (Sydney, Australia)

    1st Place O’Mara All State World Qualifier Overall Figure (Perth, Australia)

    1st Place O’Mara All State World Qualifier Open Figure (Perth, Australia)

    1st Place IFBB Australian Amateur Grand-Prix Open Figure (Sydney, Australia)

    IFBB World Championships (Novi-Sad, SERBIA)

    2008 - IFBB Perth State Championships Open Figure (Perth, Australia)

    1st Place NABBA Figure Novice Australian Championships (Perth, Australia)

    2007 - WFF Figure First Timers (Perth, Australia)

  • I pride myself on remaining relevant and up to date, totally independent of any one federation.

    Posing is an essential component of competition that often determines the fine line between winning and losing. I teach posing because polished poses and flawless, well-thought-out choreography not only boost the competitor’s confidence but also provide immense entertainment to audiences. Just as you prioritise your workouts and nutrition, dedicating time to perfect your posing is crucial for achieving success on stage.

    I’m delighted to continue sharing my numerous tips and tricks to help you become the best competitor possible. Discover my unique posing blueprint—use it, build upon it, and add your creative flair. Together, we can personalise these steps to match your federation, physique, and personality.

  • It’s impossible to pick ONE! I love ALL poses that have been performed by legendary bodybuilders throughout history and have become iconic in the sport of bodybuilding for their beauty, grace, and aesthetic appeal. I also love seeing the current athletes onstage today tweaking these iconic poses to suit their physique.

  • I’m not picky when it comes to food; I’ll happily munch on lettuce or steak, chow down burgers, and even indulge in chocolate-covered broccoli.

  • Consistency is key to achieving your best possible physique on stage. Stick to your workout routine, follow your nutrition plan meticulously, and dedicate time to perfecting your posing.

    My free bonus prep tip is to ensure you give yourself enough time to prepare adequately, so you can make gradual progress and avoid unnecessary stress close to the show date. Stay focused on your goals, even when faced with challenges or setbacks.

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A smiling man with short dark hair and a beard, wearing a black t-shirt with a white logo, standing with arms crossed against a plain white background.

  • Posing Coach

    Josh is a builder by trade and by passion — shaping luxury homes by day and world-class physiques by night. As an IFBB Classic Physique Pro, he knows what it takes to refine the details that make a physique stand out. At APS, he coaches male athletes across all divisions and federations (except FMG), helping them master their stage presence with confidence and control.

  • He gets to help athletes bring their hard work to life on stage, turning months of training into moments of confidence.

  • Side chest — timeless and powerful.

  • A perfectly cooked steak.

  • Focus on what you can control — your posing, your effort, your consistency — and the results will follow.

A woman with long blonde hair smiling, standing with her hand on her hip against a plain white background, wearing a black T-shirt with white logo and black leggings.

  • FMG Posing Coach

    Marijana is a dedicated FMG posing coach who earned her PRO card in 2016. She went on to compete in the WBFF World’s Pro Diva Bikini in 2017, where she secured 7th place, and has since been featured in various local and international fitness magazines.

    Passionate about the art of posing, Marijana now focuses exclusively on one-on-one coaching, offering personalized routines that highlight your unique physique. Whether it’s mastering comparison round choreography, perfecting stage presence and poise, or receiving full support as you prepare for your FMG show, Marijana is committed to guiding you every step of the way.

    Having transformed from a shy newcomer to a world-stage competitor, Marijana understands the journey and offers coaching for everyone, from first-timers to seasoned pros.

  • 2025 - FMG WORLDS Pro Bikini 45+ World Champion

    2025 - FMG NZ Pro Bikini 35+ 3rd place, Pro Bikini Athletic 35+ 2nd place

    2025 - FMG Thailand Pro Bikini 35+ Champion

    2017 - WBFF World’s 2017, 7th place

    2016 - WBFF Pro Card Won in 2016

  • I love the creativity. Through the art of posing you can make a great body look incredible. It brings me so much joy to not only transform a body through posing but also an athletes confidence on stage. I love all the incredible people I get to connect with and help get to stage.

  • I don’t have a favourite but when I see an athlete hit a pose that’s bang on and is the one just for them, you see the strength in their physique and the confidence on their face, that’s truly special.

  • Seafood. I love seafood. And always sweet after savoury. Also… is wine food?

  • Discipline and consistency will get you there. When it gets tough, remind yourself why you started. The journey is something you’ll always remember, so relish it, live it, dig deep when you have to and just remember to pat yourself on the back along the way.

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A woman with long black hair, wearing a black T-shirt and black leggings, posing with her right hand under her chin and her left hand on her hip against a plain white background.

  • Posing Coach

    Mel is an IFBB Bikini Pro with 6+ years experience in the bodybuilding industry. Bringing passion, experience and dedication to female posing in Sydney, Australia.

    Mel prides herself on helping athletes perfect their posing for stage. From first timers to seasoned competitors, she specialises in IFBB bikini, NBA bikini and ICN bikini, fitness & sports.

    Mel works entirely in the health, fitness and bodybuilding space. She is a wealth of knowledge in every aspect of the industry from training and nutrition to posing and presentation.

  • Current - Mel has competed in ICN fitness and sports divisions, earning numerous medals before moving on to compete with the IFBB Pro League where she became the NSW overall champion and national novice champion in her first season. On to her most recent season, winning her IFBB Pro Card.

  • I teach posing because presentation is highly underrated in competition and I want to see the bar raised for posing in bodybuilding. Posing is more than just standing on stage. It’s an art form that you should harness to show off your strengths and hide your weaknesses. A way you can gain confidence and stand out amongst your competition. Nothing brings me more pride and joy than being a part of ladies journey to stage and helping them find their inner sass and flow.

  • My favourite pose is the power pose which I have whipped out at every single competition I’ve competed in. It’s almost a personality trait by now.

  • My favourite food is Italian! Pizza & pasta. Give me all the carbs, every day!

  • One prep tip I have is to put your blinders on and stay in your own lane. Do not compare yourself to other people because nobody looks like their Instagram pictures on show day. Do the work, and focus on yourself. You will be proud.

Smiling woman with dark brown hair wearing a black t-shirt with a logo and black pants against a plain white background.

  • Brand Manager & Designer

    As the Brand Manager and Designer for Australian Posing School, she lives by her core values: growth, trust, and connection.

    For Alicia, growth means continuously seeking ways to reach the next level—to do better, be bolder, and embrace your true self. Trust is about having confidence in the reliability and abilities of others and, most importantly, within yourself. You’ve got this! Connection is about creating a deeper understanding of self, others, and the world around us.

    Alicia’s commitment to these values drives her both in life and in bodybuilding. She believes that it’s these shared values that bind the community together and guide us all on this journey.

  • 2024 - FMG Gold Coast Bikini Athletic 3rd place, Wellness 5th place

  • It’s amazing to witness your confidence grow with each lesson. Feeling at home in your body and embracing the permission to shine is truly something special.

  • Anything that shows off my quads. I’m so proud of them!

  • Breakfast foods are life. And strawberry sprinkle donuts… Homer Simpson drool

  • Start strengthening your mindset early by keeping every promise you make to yourself, especially the small ones - they’re the ones that build your confidence.